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DSA Chairman and 4Life CEO Danny Lee was the keynote speaker. Lee: “I accepted the role of DSA Chairman in June 2023 with a commitment to expanding our influence. Since then, our companies have enjoyed great success and endured difficult challenges. DSA members have engaged legislators in their respective states and gathered to advocate for our industry in Washington, D.C. at Capitol Hill Day.”
Direct Selling accounts for $38 billion in retail sales from 31 million customers in the U.S. During his address, Lee introduced Dave Grimaldi as the new DSA CEO. Utah Attorney General Derek Brown talked policy with Utah Direct Selling Coalition representative Troy Keller.
For the first time ever, doTERRA CEO Kirk Jowers participated in a DSA-hosted event. Lee interviewed Jowers onstage in a fireside-style chat. Topics of conversation included industry challenges, competitiveness, and the new White House administration.
Lee: “Our companies serve more than 13 million entrepreneurs in all 50 states, plus U.S. territories. Seventy-five percent of us are women, 20% are Hispanic, 1.4 million are Californians, 1.3 million work in Texas, and 31,000 hail from Alaska, the last great frontier. And, at last count, a solid 934 among us prefer the less rugged terrain of the beachfront Virgin Islands! Red states, blue states, overseas military personnel, the U.S. territories, what do we have in common? Direct Selling.”
4Life, The Immune System Company®, and the first to bring transfer factor research to market, has offices in dozens of countries to serve the company’s worldwide customers.
For more information:
Calvin Jolley
Vice President Corporate Communications
4Life Research
[email protected]
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